As Content Marketing Director at Overtone Hair Color, I set the vision and strategy for content that captivates, converts, and builds brand love. I lead the copy team in crafting a strong, cohesive brand voice across all channels and drive ad creative from concept to execution. Beyond content, I spearhead PR strategy—cultivating partnerships and media relationships that amplify Overtone’s presence and position it as an industry leader. My focus? High-impact brand direction that fuels awareness, engagement, and customer loyalty through innovative, cross-functional campaigns.